Advertising free essay sample

Effect based promoting looks to give the client something of significant worth, regardless of whether that is amusement or data, and make a positive relationship with the lessen or administration publicized. On the Internet, sway based publicizing applies principally to Web-based substance despite the fact that it can appear as advertising email messages. With the expanding accessibility of rapid Internet associations, modern Web based promotions have gotten reasonable. A genuine model is a video that plays while the watcher takes a gander at a Web page.Such recordings frequently have diverting highlights, for example, attractive legends, moving mutts, slamming vehicles or raiding beasts. At the point when a promoter needs to boost the effect of an advertisement, the position of the advertisement is a basic thought. Powerful advertisement areas are in transitional Web pages or in pages that watchers are probably going to take a gander at for a supported timeframe. A few sponsors utilize pop ups that square wanted substance or fly under that stay on the screen considerably after the client leaves the program. We will compose a custom paper test on Publicizing or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Nonetheless, many Web clients discover these strategies irritating and may respond to them negatively.Ads that interfere with clients and the substance they have mentioned are a type of interference advertising, a classification that additionally incorporates selling calls during the supper hour and advertisements during your preferred network show. As per a report from IBM,The End of Advertising as We Know It, the publicizing scene will experience more change in the following five years than it did in the past 50. An expanding pattern towards sway based and authorization based promoting is relied upon to be a piece of that change. The Social Impact of Advertising The Social Impact of Advertising can be summarized as one that has critical effect on a given society. Promoting can have wide-extending repercussions on a general public. A few pundits recommend that publicizing advances a materialistic lifestyle by persuading that joy is accomplished by buying items. They contend that promoting makes a purchaser culture in which purchasing energizing new items turns into the establishment of the general public qualities, delights, and goals.Other pundits express worry over the manner in which publicizing has influenced ladies and racial minority gatherings. Promotions in the 1 backtalk portrayed ladies basically as embellishment or sex objects. Albeit a large number of ladies worked outside the home in the backtalk, advertisements kept on concentrating on their job as homemakers. In the case of inferable from the women's activist development or to womens expanding financial force, after the backtalk it turned out to be progressively regular to see ladies portrayed in proficient jobs. Be that as it may, numerous promotions today despite everything accentuate a womans sexuality.The way publicizing has delineated racial minorities has additionally been destructive. Preceding 1 960, African Americans were normally appeared in a subordinate position. Because of the impact of the social equality development, be that as it may, publicists by the 1 backtalk had started to delineate African Americans as understudies, experts, or representatives. In any case, numerous African American associations and network activists keep on protesting the way that liquor and tobacco organizations have apparently focused on low-pay minority networks with an overwhelming dominance of open air publicizing for their products.As advertisements have started to all the more completely mirr or the lives of ladies and African Americans in the United States, expanding consideration has been paid to the manner by which promoting shows other ethnic gatherings, including Hispanics, Asians, Native Americans, and Eastern Europeans. There is as yet significant discussion over how promoting impacts open impression of sexual orientation and of specific ethnic gatherings. Promoting has a significant social effect by supporting mass interchanges media and making them moderately reasonable, if not free, to the general population. Papers, magazines, radio, and communicate TV all get their essential salary from advertising.Without promoting, a large number of these types of mass correspondence probably won't exist to the degree that they do today, or they may be extensively increasingly costly, offer less assortment, or even be dependent upon government control through sponsorships. Inside and out news programs, a decent variety of magazines, and free amusement may not, at this point be generally accessible. Simultaneously, be that as it may, a few pundits caution that since promoting plays such a significant financial job, it might practice undue impact on the news media and in this manner diminish the free progressio n of data in a free society.Reporters and editors, for instance, might be reluctant to build up a report that condemns a significant sponsor. Subsequently, society probably won't be made aware of hurtful or possibly destructive direct by the publicist. Most individuals from the news media deny that pressure from a publicist keeps them from seeking after reports including that promoter, yet a few individuals from the Edie recognize that they probably won't be slanted to research an issue forcefully in the event that it took steps to outrage a significant sponsor. Promoters may influence media programming in different manners, as well, pundits charge.For model, organizations that support TV programs lean toward generally healthy, uncontroversial programming to abstain from culpable a mass crowd. This inclination causes TV systems to accentuate this sort of programming. The outcome is that society might be prevented the advantages from securing having the option to see testing or exceptionally unique amusement projects or news climax on disputable issues. Since promoters are particularly keen on pulling in the 18 to multi yea r olds who represent most customers spending, TV programs are frequently evolved in view of this crowd. In the event that the appraisals show that a program isn't drawing in huge crowds, especially among 18 to multi year olds, publicists regularly pull back help, which makes a program be dropped. Accordingly, demonstrates that are bound to intrigue and to be of an incentive to more established crowds are not created. The effect of TV on little youngsters has gotten a lot of consideration. Examination proposes that youngsters see TV publicizing as simply one more type of programming and respond uncritically to its messages, which makes them particularly helpless against advertising.There is likewise worry about the manner by which youthful young ladies react to promoting that highlights excellent, dainty models. Examination demonstrates that numerous youthful young ladies are unduly impacted by this standard of magnificence, become disappointed with their own bodies, and may create dietary issues in quest for a meager figure. New exploration proposes that youthful young men are addition ally being impacted by promoting pictures of built up, polished bodies. Promoting free article test Numerous commercials are intended to produce expanded utilization of those items and administrations through the creation and reevaluation Of a brand picture . For these reasons, ads in some cases install their influential message with genuine data. Each significant medium is utilized to convey these messages, including TV, radio, film, magazines, papers, computer games, the web, standard mail, boards, outside banners and sponsorship (the rundown is getting longer as new media are created). Publicizing is regularly positioned in these media by a promoting office following up on leaf of the customer organization or other association, hence they are going about as specialists. Associations that as often as possible spend huge aggregates of cash on promoting that sells what isn't, carefully, an item or administration incorporate ideological groups, government offices, premium gatherings, strict associations, non-benefit associations and good cause. Notwithstanding, much the same as brands they are vieing for the buyers consideration if not to devour an item ? to impact their conduct. We will compose a custom paper test on Publicizing or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Cash spent on publicizing has expanded drastically as of late. In 2007, spending on publicizing has been evaluated at over $150 billion (El 00 boycott in the US and $385 billion around the world (IEEE boycott). While there may have been a decrease in the recessionary years, it is anticipated that spending on publicizing will surpass $450 billion (OBOE forehead after 2010. While promoting can be viewed as essential for financial development, it isn't without social expenses. Spontaneous business email and standard mail have become prevalent.Advertising Industry: While generally speaking development in the publicizing business is anticipated, divisions of the business give off an impression of being in a full grown stage with conventional media such swapper promoting income falling in the IIS and the ascent of computerized media and web crawlers, for example, Google and Yahoo. This has implied that the two media proprietors and promoting organizations have needed to consider and contemplate their procedure. With the beginning of the web came numerous new promoting chances. Popup, Flash, pennant, Ponder, adverting, and email ads (the last frequently being a type of spam) are currently typical. Especially since the ascent of engaging publicizing, a few people may like a notice enough to sister to watch it later or show a companion. When all is said in done, the publicizing network has not yet made this simple, albeit some have utilized the Internet to gener ally convey their advertisements to anybody ready to see or hear them. Another noteworthy pattern in regards to fate of promoting is the developing significance of the specialty showcase utilizing specialty or focused on ads.Also achieved by the Internet and the hypothesis of The Long Tail, publicists will have an expanding capacity to contact explicit crowds. Before, the most effective approach to convey a message was to cover the biggest mass market crowd Seibel. Be that as it may, utilization following, client profiles and the developing popu

Differences between men and women Essay Example for Free

Contrasts among people Essay It is past sensible uncertainty that the lives of people are distinctive . To be recognized as either male or female is one of the essential point in anybody’s personality. Discussion has been seething on concerning whether the contrasts among people are either natural or they are absolutely because of our socialization procedure, that is, they are socially developed. Social constructionists and women's activists accept that sexual orientation jobs and henceforth the contrasts between the genders are totally self-assertive. To them natural inclinations are not pertinent. Then again essentialists are of the possibility that sex jobs are simply achieved by organic contrasts, and are not changed by the social adjustments in the various social orders. Further contentions calls attention to that the contrasts among people are realized by socialization process in the social orders which are overwhelmed by men. This contention has been introduced by the women's activists who are of the possibility that the male centric framework has directed the sorts of jobs that ladies should assume and these jobs will in general be ladylike in nature. To them science has nothing to or little task to carry out most definitely. The possibility of male and female genders is a fantasy as per the feminists’ scholars. (Moi 1999:89) In his book titled Why men rule, Steven Goldberg (1993) keeps up that in spite of the way that organic contrasts among people exist there is no substandard or unrivaled sex. He accepts that every one of the sexual orientations has solid and powerless focuses. He characteristics the natural contrasts that exist between the two genders to be hormonal and hereditarily determined. The hormones that are found in either a man or a lady decide their conduct subsequently the contrasts between the two genders. (Goldberg 1993:67) Psychologists and scholar accept that the contrasts among people are generally ascribed to the chromosomes and hormones in our bodies. They hold the idea that females and guys are distinctive right from the time origination happens. The distinctions are clear in the materials that convey the attributes characteristics of every person which are given to the posterity from the parent. As the hatchlings keep on developing in the belly further sex contrasts happen as the female and male highlights begin to be increasingly noticeable. The male has more testosterone while the females then again procure estrogen. (Goldberg 1993:78). The two hormones have incredible impact on the conduct of the two genders. Somewhat this clarifies why the young men play with the toys while the young ladies are slanted more towards playing with the dolls. Clinicians contend this is to a great extent because of the hormones which control their brains causing them to carry on with a particular goal in mind which the general public has come to view as either female or manly. (Goldberg 1993:87) Sociologist focus is increasingly disposed to the confirmations which recommend that the distinctions are because of socialization process rather than the clinicians and researcher who accept that the circumstance emerges because of the physiological procedure. Humanist contend that if the distinctions were to a great extent because of physiological setups of female and male then over all societies all ladies or men ought to be relied upon to assume similar jobs in their social orders. Since this isn't the situation, their contention is that various societies direct the jobs that people will play in the general public. This clarifies the distinctions that exist in different societies most definitely in various networks on the planet. At the point when a kid is conceived in a given culture the gathering given is resolved whether he is a kid or a young lady. The kind of garments purchased will be directed by the sex of the kid. (Moi 1999:123)Though science is utilized to decided the childhood of the kid, it has been contended that the manner in which young men and young ladies are raised might be the equivalent yet the enculturation in the general public will grant a few jobs which will decide the jobs each hopes to act in the general public. As the kid develops the person in question learns principal things. They consolidate that parenthood and parenthood are foundations which are diverse are assignments and have altogether different ramifications. They discover that moms are the ladies while their dads are the men and they perform various jobs at family levels and furthermore in the outside world. At the same time they discover that young men are relied upon to play unpleasant while the young ladies ought to be pleasant. (Moi 1999:134) The thought that they are relied upon to do various things is consolidated in their psyches as they develop . Thusly the kids duplicate what goes on in their way of life and this is the thing that shapes them up in the remainder of their lives. The procedure of socialization shapes them as they carry on as their moms and fathers or such sort of figures in their lives. It is accepted that both nature and support have an extraordinary job towards the improvement of male and female characteristics. Nature speaks to the earth in to which one is brought and this is to a great extent the way of life. Culture directs all parts of human life the dressing mode, our dietary patterns, jobs we perform in addition to other things. Support is speaks to the ways were are raised which again is dictated by the way of life of a given society. On the off chance that as a kid one is raised in a situation where the distinctive sexual orientation jobs are not underscored, the individual in question won't welcome the distinctions that the general public puts on the two people. In spite of the fact that one must value that anatomically people are extraordinary, this ought not be utilized as premise of setting ladies at a burdened situation because of the generalizations that have existed. Naming ladies as powerless, enthusiastic and numerous different terms that places ladies at a lower position in examination with men are totally gotten from the anatomical contrasts that exist between the two genders. Organic contrasts among people are complimentary in nature with the goal that the each can cooperate for making the lives of one another better. (Moi 1999:189) Argument that hormones and chromosomes direct the manner in which we carry on just serves the enthusiasm of the individuals who need to keep up business as usual, where ladies stay subordinate to the men. These natural substance exist just to assume some crucial jobs in our bodies as opposed to directing the jobs that people should play in the general public. The substance help the bodies to work appropriately taking into the thought that man and ladies have distinctive anatomical highlights. Testesterone assumes a crucial job in improving male highlights however doesn't impact the manner in which he is required to act by the general public. Male conduct is to a great extent from the perception instead of the synthetic substances in his body. Similar cases apply to the ladies. The way that people have are diverse organically is absolutely worthy in all quarters yet this just speaks to the sex contrasts. The jobs played by people is generally dictated by the socialization procedure which an integral part of the way of life being referred to. work refered to Moi, T. What is a lady Oxford, Oxford college press (1999)

Essay Examples: Comparing and Contrasting

Essay Examples: Comparing and ContrastingIn the last few years, the idea of comparing and contrasting has become a cornerstone of essay writing. Many people who have not studied the art of essay writing often find it hard to express themselves in a clear manner. Since the comparison and contrast are a powerful tool for writing, it should be used carefully.When we talk about comparing and contrasting, we are actually talking about a writer's methods. When you write essays, you always use words to convey your ideas. These can either be words that would change the meaning of what you have to say or words that are there just to define something. The key to this style of writing is in using different words that would let the reader know what exactly you mean.A lot of people do not understand the importance of this and it can be a bit overwhelming when you first try to come up with a thesis statement and then a paragraph that contains a comparison and contrast. The first way of doing this is through the use of the verb contrast. For example, if you were writing an essay on communication and how people actually communicate with each other, you would probably start your comparison by saying something like: 'To most, an individual who is articulate makes a wonderful public speaker. But, perhaps they do not do as well in face-to-face conversations.'This statement clearly states a pattern that involves people having to do with the way that people communicate. It may seem a bit odd to state that there is a direct correlation between two things when they can both be said. Yet, this is the case when it comes to the use of the comparison and contrast. This allows us to find different ways of using words and then applying them to our sentences.When you are trying to express yourself with an essay, it is best to use the comparison and contrast to bring out the different aspects of your text. If you are writing an essay about love, you would want to make sure that you have the p erson who loves you in the section who says the opposite. On the same token, you could also use the contrast when it comes to trying to express the bad things that can happen in relationships.Another thing that you can do is to find a very interesting piece of work and then figure out how the two pieces of information can be connected. This way, you are not only bringing a point to light but also bringing the readers into the piece of literature that you have chosen. Then, when it comes to presenting the thesis statement, you can highlight your points by using the comparison and contrast.When it comes to essay examples, the use of the comparison and contrast is done in the way that the thesis is made in a way that all other points are just comparisons of one other. For example, you might try writing an essay on getting back with your ex boyfriend or girlfriend. When you present this in the form of a comparison and contrast, it would bring the reader in a new direction.Always make su re that you present your points and connect them with other points. If you do not, it would be quite difficult to understand what you have to say. As a writer, it is best to be creative and try out a variety of ways of using the comparison and contrast to get the reader in a better mood than they were before they started.

Jeremiah as a Christ Figure in Peace Like a River Free Essays

Jeremiah as a Christ Figure in Peace like a River In the novel Peace like a River, Leif Enger makes the character Jeremiah Land as a Christ figure so as to pass on the character’s job as an individual whose life is spent serving others. All through the novel, there are numerous marvels performed, and some appear to clearly associate with Jeremiah. The plan of making Jeremiah a Christ figure arrives at satisfaction by the novel’s end, when Jeremiah forfeits his life to spare his child, Reuben. We will compose a custom article test on Jeremiah as a Christ Figure in Peace Like a River or then again any comparative subject just for you Request Now In the making of Jeremiah as a Christ figure, Enger helps the peruser to remember the significance of self-denial and anxiety for other people, mentalities that make the agonies of human experience middle of the road. As expressed, there are numerous wonders in the novel. In the start of the novel, Reuben sneaks outside to utilize the restroom, when he sees his father, imploring in the bed if the truck and he strolls straight off and keeps strolling without falling. At Christmas time, Davy gives Swede a seat, yet it has an unfixable break in the crease, which is phenomenally fixed after Jeremiah stumbling over it and bringing it up to her room. One night, after Davy had broken out of prison, Tin Lurvy stops by the Land house and is served soup, yet after at any rate eleven dishes absolute were served, the pot where it was made was the greater part full. A few supernatural occurrences are clearly associated with Jeremiah, similar to his strolling off the truck, yet there are others that are not all that self-evident. In the New Testament, Jesus takes care of 5,000 individuals with five portions of bread and three fish, which interfaces with the by one way or another topping off pot of soup that Tin Lurvy continued eating. Evidently, Jeremiah would bubble water with some vinegar and that would assist Reuben with breathing better, however I trust it was Jeremiah himself when he made it for him. There is a point in the novel where the wonders appear to stop. It is the landing in Roxanna’s house. They were running on the amazingly modest quantity of gas that clearly went on for the whole morning until the discovered Roxanna and the gas organization. Sooner or later, Jeremiah had chosen to court Roxanna, and the supernatural occurrences halted from that point onward, for he invested the vast majority of his energy in the Airstream acquired from Tin Lurvy after his coronary failure. Reuben despite everything experienced difficulty breathing, however when Swede made the bubbled water for him, it didn’t function admirably. In the wake of distinguishing numerous realities that help the case, it is sure that Enger made Jeremiah Land as a Christ figure. Be that as it may, marvels now and again being called â€Å"acts of God†, most are definitely not. There are numerous common supernatural occurrences happening everywhere. A lady that maintains two sources of income a despite everything discovers time to take her child to soccer practice; an adolescent who disapproves of medications and yas to instruction; these are marvels you see every day, constantly, all over the place. Step by step instructions to refer to Jeremiah as a Christ Figure in Peace Like a River, Papers

Persuasive Essay Topics About Screenwriting

Persuasive Essay Topics About ScreenwritingThere are many persuasive essay topics about screenwriting. The primary target of all such essays is to persuade the reader to view the movie or series on the screen. But, the writers must also make it clear that they are not selling anything. They are only introducing the idea that there is a necessity for them to see the film or series.A good sales pitch would be for example, making the script or the film more accessible for the specific audience. This is particularly useful when you need to sell a product to the general public. The point is that the people who are interested in the particular product and have a high level of interest should be able to get a hold of the product.An added advantage of using persuasive essay topics about screenwriting is that the writer does not need to be confined to one point of view. It is possible for the writer to offer different perspectives on the same subject. This might help to popularize the idea of the film or series more.Another persuasive essay topic about screenwriting should be to explain the importance of the specific target audience. People are interested in seeing what they like, rather than what someone thinks is best. Hence, the goal is to convince the audience that the film or series is right for them.The essence of the essential job of the writer is to give their audience a reason to watch the film or series. However, the purpose of the writer is to convince the audience that the film or series is an apt choice. In order to achieve this purpose, the writer needs to have a full understanding of the basic concepts of storytelling and persuasive persuasion.By the time the writer has finished writing the key points of the essay, the readers would be ready to start watching the film or series. The writer has made it very clear that it is just a promotional tool and not a full blown sales presentation. After all, the point of the essay is not to persuade the audience to buy the product. Rather, the purpose of the essay is to provide them with a compelling reason to do so.The key points of the persuasive essay will be based on the actor's personality. The writer will bring out the strong points of the actor and leave out the weak points of the actor. When the essay is written, the writer is not trying to impress the audience with their own brilliance or excellent skills.The writer is trying to highlight the positive attributes of the actor and raise doubts over the critical flaw. The essay should draw the reader's attention to a particular weakness of the actor and then discuss how the actor can strengthen the weakness. Once the essay is written, the writer will be able to convince the audience that they should watch the film or series.

KIDNEY FAILURE SYMPTOMS AND TREATMENT (Essay) - 275 Words

KIDNEY FAILURE SYMPTOMS AND TREATMENT (Essay Sample) Content: KIDNEY FAILURE SYMPTOMS AND TREATMENTRenal dysfunctionThe ITU admission case studyNameCourseInstitutionTutorDateRenal dysfunctionIntroductionThis paper focuses on discussing renal dysfunction. The first part discusses a case study presented to ITU. Evaluation of the case study helps understand connections between symptoms that may lead to kidney failure. The paper describes how a patient suffering from renal dysfunction can assess, plan, implement and evaluate care efficiently and effectively. The paper also demonstrates knowledge of renal conditions and therapeutic interventions for them. The paper demonstrates links between SIRS, sepsis, and MODS to renal failure. It also evaluates effects of renal system failure to the cardiovascular system.Case study analysis: The ITU admission caseThe 90-year-old woman, (Mrs. Dodds) as per the medical history, is suffering from a urinary tract infection (ITU). Mrs. Dodds is not an actual name for the patient but it is used in thi s paper for confidentiality purposes according to NMC. Her past medical history shows that she suffers from hypertension, which is one of the causes that may lead to renal failure. She displays an eye disease (cataract) in which the clear lens of the eye becomes cloudy and at extreme cases opaque, causing a decrease in vision (Arora, 1999). There are other causes relating to the condition. Most of the causes are brought by changes of the proteins patterns forming the lens. Protein is arranged in a specific way that keeps the lens clear to allow light passage through to the retina surface. The change in protein pattern is a symptom of urinary tract infection that can lead to renal failure (Watt, Harris & show, 2010). She also has had a rectal prolapse. The rectal prolapse may have been partial, involving only the mucosa. It may have completed involving the entire wall of the rectum. It is a condition most observed in adults though it can occur in children too. It is occasionally conn ected to urinary tract infections that spread to other parts (Stengel, 2003).Mrs. Dodds present symptoms that are suggestive she is suffering from a complete renal dysfunction. Nausea is caused by many factors including gallbladder disease, intense pain, medicines meant to induce vomiting, infections, gasttoparesis or slow stomach emptying (a condition often detected among diabetic patients), and urinary tract infections among other causes. She suffers from distended abdomen suggesting that she suffers from discrete mass or enlargement of an organ. Fluids (ascites) in the human body may cause this condition (Stengel, 2003). She presents anuric for 3 days meaning urine is not secreted as is supposed to in a normal functioning body. Anuria may be caused by kidney dysfunction, a decline in blood pressure below the required levels to maintain filtration pressure in the kidneys, or an obstruction in the urinary passages such as urinary tract infections. Dodds (2004) stipulates that when the body is not functioning well, a person may display premature ventricular complex.In a case study analyzed by Armitage & Tomson (2003), the symptoms are suggestive that the elderly woman was suffering from kidney dysfunction. Her heartbeat is initiated by Purkinje fibers in the ventricles rather than by the sinoatrial node, the normal heartbeat initiator. Medical studies suggest that the above condition may be initiated by chemical (electrolyte) problems in the blood. The chemicals may also be associated with kidney diseases. Strong evidence suggesting the patient is suffering from kidney dysfunction is seen in blood creatinine ranging up to 984, urea up to 54.8, potassium 8.7, CK 227 and CRP (c-reactive protein) 177. The level of potassium is very high suggesting that the kidneys are not functioning well to excrete excess of it (Armitage & Tomson, 2003).When Mrs. Dodss is admitted at ITU, she is prescribed with actrapid, which is a medicine used by patients suffering from diabet es mellitus (Armitage & Tomson, 2003). Calcium gluconate injection is an oxidation product of glucose. It is used to prevent or treat low blood calcium levels or hypocalcemia. Mrs. Dodds bones are weak, and she suffers from decreased parathyroid gland activities. Salbutamol is used to relief bronchospasm in conditions such as asthma and chronic obstructive pulmonary disease (Armitage & Tomson, 2003). Furosemide infusion is administered to a patient to promote the production of urine. Diuretics are used to treat heart failure, liver cirrhosis, and hypertension and certain kidney diseases. The medicine helps to increase excretion of substances such as aspirin in cases of overdose or poisoning (Armitage & Tomson, 2003).Renal dysfunctionComponents of normal urinary systems are the kidneys, ureters, and the urinary bladder. Kidneys are responsible for filtering the blood in order to remove the waste products and excess fluids from the body and form the urine. The kidneys are made of clos e to a million small filtering units called glomeruli (Armitage & Tomson, 2003). Blood will flow through tiny tubes and intricate network of blood vessels within the kidneys to the glomeruli in order to undergo the filtration process. All the waste and excess water removed pass through the walls of the tube to form urine (John, Webb & young, 2004). For filtration to take place, certain conditions must be fulfilled, e.g. optimum body pressure must be met (Armitage & Tomson, 2003).Renal failure is attributed to the failure of normal filtration functions of the kidneys. The kidneys fail to remove metabolic products from the blood and regulate the fluids, electrolyte, and pH balance of the extra cellular fluids. Underlying causes for the above condition may be renal disease, systemic disease, or urologic defects (John, Webb & young, 2004). Renal failure may take two shapes, acute and chronic (Walker & Edwards, 2009). Acute renal failure takes shape abruptly in onset and may be prevented from further encroachment if it is detected early. On the other hand, chronic defect occurs after the effects are beyond a reverse point. The damage done to the kidney is severe such that they cannot be restored back to their original functioning (Shihabi & Meltons, 2007).Renal anatomy and physiologyRenal physiology is the study of all functions of the kidneys. These functions include reabsorption of glucose, amino acids, regulation of sodium, potassium, and other electrolytes, Regulation of fluid balance and blood pressure, maintenance of acid-base balance, production of various hormones including erythropoietin, and the acticvation of vitamin D (Walker & Edwards, 2009). For healthy kidneys, formation of urine begins with a passive ultra filtration process. Kidneys maintain the homeostasis of several important internal conditions by controlling excretion of substances out of the body (Shihabi & Meltons, 2007). Within the process, water, and associated dissolved small molecules is determined by hydrostatic and oncotic pressures. Glomerular capillaries are more permeable to water and crystalloid than muscle capillaries are (John, Webb & young, 2004). Plasma oncotic pressure rises due to movement of fluids along the capillaries. The movement is associated with a net loss of water into the Bowman's space (Dodds, 2004).The typical glomerular filtration rate (GFR) is 180 liters per day, or 125ml/min. Out of this amount, 1-2 liters per day are excreted as urine (Shihabi & Meltons, 2007). This implies that almost 99% of the filtered volume is reabsorbed. The kidneys have an ability of secrete hydrogen ion and potassium ion (John, Webb & young, 2004). This capability is vital in regulation of pH. Sodium excretion is at an increase when the GFR increases and is decreased by reduced re-absorption levels and vice versa. On the other hand, GFR is controlled by changes in glomerular capillaries pressure. Kidneys control excretion of potassium, sodium, calcium, magnesium, phosphate, and chloride ions into the urine (Watt, Harris & show, 2010).When the levels of these ions reach a higher level, kidneys increase their excretion out of the body to return them to normal and vice versa (Shihabi & Meltons, 2007). The kidneys are also responsible for the regulation of levels of hydrogen ions (H+) and bicarbonate ions in the blood to control blood pH (Watt, Harris & show, 2010). H+ ions are as a result of dietary metabolism of proteins and accumulated blood over time. Excess ions are excreted to the urine for elimination to from the body (Watt, Harris & show, 2010). Kidneys also conserve bicarbonate ions, which act as important pH buffer in the blood. Kidneys maintain the body osmotic balance to facilitate fluid and electrolyte balance. Kidneys filter the wastes of body metabolism such as urea from protein metabolism and uric acid from DNA breakdown (John, Webb & young, 2004).According to Armitage and Tomson (2003), the kidneys decide which amount of waste t o excrete as urine such that when a person is dehydrated resulting from any cause, the kidneys will hold onto as much water as possible, and the urine becomes very concentrated. If the body has retained adequate water, the kidneys will excrete dilute amounts of urine, which are clear on observation. The kidneys produce a hormone called renin that regulates the above procedure in their function of maintaining regular blood pressure in the body systems (Armitage & Tomson, 2003).Kidney nephrologyKidney nephrology is a branch of medical science that deals with diseases of the kidneys. Each nephron begins with a filtration component that filters blood entering the kidneys. The filtration then flows along the length of the nephron, which is a tubular structure lined by a single layer of specialized cells and surrounded by capillaries. The linings reabsorb water and small molecules from the filtration into the blood and secretion of wa...

Simple Dessiner (to Draw) Verb Conjugations in French

How would you say to draw in French? If you answered with the verb  dessiner, then you would be correct. When you want to change this to the past tense drew or the present tense drawing, then the verb needs to be conjugated. The good news is that this one is relatively straightforward. Conjugations of the French Verb  Dessiner Dessiner  is a  regular -ER verb  and it follows the most common verb conjugation pattern in the French language. You can use the same infinitive endings you learn in this lesson and apply them to countless other words, including  demander  (to ask) and  diner  (to have dinner). Before any conjugation, we must identify the verb stem and for  dessiner, that is  dessin-. To this, we can add a variety of endings according to the subject pronoun to help our sentences make sense. As an example, adding a simple -e  creates the present tense  je  form so I am drawing becomes je dessine. Similarly, we will draw becomes nous desinerons. Subject Present Future Imperfect je dessine dessinerai dessinais tu dessines dessineras dessinais il dessine dessinera dessinait nous dessinons dessinerons dessinions vous dessinez dessinerez dessiniez ils dessinent dessineront dessinaient The Present Participle of  Dessiner A  quick change to an -ant  ending and  dessiner  is transformed into the  present participle  dessinant. This is a verb, of course, though you might also find it useful as an adjective, gerund, or noun at times. The Past Participle and Passà © Composà © For the past tense drew, the options are the imperfect form or the  passà © composà ©. To form the latter, begin by conjugating the  auxiliary verb  avoir  to the subject pronoun, then add the  past participle  dessinà ©. The passà © composà © comes together quickly: I drew is jai dessinà © and we drew is nous avons dessinà ©. More Simple  Dessiner  Conjugations to Learn As your French improves, you will find uses for other simple forms of  dessiner  as well. For instance, when the action is uncertain, the subjunctive verb mood is used. In similar fashion, if the drawing requires that something else also happens, you can turn to the conditional verb form. The passà © simple is primarily found in literature, as is the imperfect subjunctive. While you may not use these personally, familiarizing yourself with them will aid your reading comprehension. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive je dessine dessinerais dessinai dessinasse tu dessines dessinerais dessinas dessinasses il dessine dessinerait dessina dessint nous dessinions dessinerions dessinmes dessinassions vous dessiniez dessineriez dessintes dessinassiez ils dessinent dessineraient dessinrent dessinassent To use  dessiner  in short, direct statements, the imperative form is used. In this conjugation, keep things short and sweet and forget about including the subject pronoun: use dessine rather than tu dessine. Imperative (tu) dessine (nous) dessinons (vous) dessinez

Critical Response to Paulette Regans An Unsettling...

In â€Å"Unsettling the Settler Within: Indian Residential Schools, Truth Telling, and Reconciliation in Canada,† Paulette Regan writes about An Unsettling Pedagogy of History and Hope to which I have chosen to respond critically. I have selected Regan’s work because she presents a multitude of ideas from various educators, scholars and activists about decolonization, but also this intriguing issue of finding critical hope. I was engaged with the reading as I jotted down annotations while beginning to form more of an understanding for what started out in this course as not much more than something represented by the keyword â€Å"assimilation.† For the purposes of this paper I will summarize and address what I feel is important from the reading to†¦show more content†¦Frideres and Rene R. Gadacz. â€Å"Whiteness† is described as being a new form of racism that is covert and structural. This idea is particularly of interest to me as all other p eople other than whites are considered â€Å"raced,† which would include me as I am from Asian descent. Whites are not racially seen or named and therefore function as the â€Å"human norm† (Frideres and Gadacz 9). Even now, Caucasians are often unaware of their own â€Å"white privilege† and the whiteness remains invisible to them. This poses an overarching dilemma of stratifying whites and non-whites which is due to the structural arrangements already embedded in our society today. The tricky matter here is that while white privilege operates as an invisible force, Aboriginal peoples and other minorities that do not fit the norm are rarely represented in media and more importantly, the educational curriculum. What can be done when white privilege has been ingrained into society as the norm? How do we start from scratch and restructure whole relationships and change perspectives? In order to reorganize societal dynamics and overcome this perpetuating cycle of colonialism, we may have to form new identities and – as dismal as this sounds – just does not seem possible. But all is not lost. There is that lasting critical hope that still exists if we can approach it in the right way so that it is nurtured and grows. Instead of repeated apologies and â€Å"first†

Organizational culture - 1263 Words

â€Å"Organization culture comprises the deep, basic assumptions and beliefs, as well as the shared values that define organization membership, as well as the member’s habitual ways of making decisions, and presenting themselves, and their organization to those who come in contact with it.† Clegg, Kornberger and Pitsis, 2008 The dictionary definition of a culture is â€Å"the ideas, customs, and social behaviour of a particular group of people or a society†. An organisation is made up of individuals and the culture of an organization defines how things are done in an organisation and what behaviour and actions are considered as acceptable or not acceptable. Hofstede defines culture as the collective programming of the mind that distinguishes†¦show more content†¦Thus the culture of an organisation has an influence and to an extent acts as a driver for everyone who forms a part of an organisation whether it is at an individual level or a group level. This view is supported by Harrison and Stokes when they say that â€Å"Culture impacts most aspects of organizational life, such as how decisions are made, who makes them, how rewards are distributed, who is promoted, how people are treated, how the organization responds to its environment, and so on†(9) In fact, these assumptions, beliefs, norms and values which are shared by the organisation’s members that can significantly affect strategy formulation and implementation. (10) Organisational cultural is in every sense just that, a culture. So not only does it act as an internal binding force which keeps the organisation together and in harmony, but it also defines how an individual should present himself and his organisation when he represents it. For example Price Waterhouse Coopers takes pride in the ever increasing diversity of its workforce and works to instil the idea of flexible but diligent working. This ideology could be considered as values forming part of PWC’s organisational culture. So whenever an employee comes in touch with a client these values will be automatically be reflected inShow MoreRelatedThe Importance Of Culture And Organizational Culture1647 Words   |  7 PagesThe importance of culture in the organization The organization culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic organization. Leadership in organizations starts the culture formation process by imposing their assumptions and expectations on their followers. Once culture is established and accepted, they become a strong leadership tool to communicate the leader s beliefs and values to organizational members, and especially newRead MoreOrganizational Culture Essay731 Words   |  3 Pages Edgar Schein, a famous theorists dealing with organizational culture, provides the following definition for the term: A pattern of shared basic assumptions that the group learned as it solved its problems that has worked well enough to be considered valid and is passed on to new members as the correct way to perceive, think, and feel in relation to those problems. (organizationalculture101) However, organizational culture is more than sharing assumptions used by a grou p to solve problems;Read MoreOrganizational Culture Essay1236 Words   |  5 PagesOrganizational culture Culture is something that encompasses all of us. It helps us to understand how things are created, acknowledged, developed and managed. In this context, culture helps to define and understand an organisation and how it works and manages. Organizational culture is a shared value system derived over time that guides members as they solve problems, adapts to the external environment, and manage relationship (Schein in Wooten and Crane 2003, Vol. 21(6), p.276). OrganisationalRead More Organizational Culture of Alibaba 1463 Words   |  6 Pagesestablished a strong company organizational culture based on a shared mission, vision and value system as the cornerstone of the company and its subsidiaries. They respect the spirit of entrepreneurship, innovation, and focus on meeting the needs of their customers. According to the founder, Jack Ma (August,2013), Alibaba’s organizational culture can be summarized with four simple words: openness, transparency, sharing, and responsibility.It is thank to the organizational culture, Alibaba has launched aRead MoreOrganisational Culture And Organizational Culture1730 Words   |  7 PagesOrganisational culture refers to ‘the shared beliefs and values guiding the thinkin g and behavioural styles of members’ (Cooke and Rousseau, 1988, in Bratton 2010: 334), indicating that employees who accept the common values of an organisation and put great effort on commitments are likely to build up a strong culture to an organisation. Edgar Schein (2004) proposed three levels of organisational culture. As employees go through changes, they gain experiences from the past, adapt to a new environmentRead MoreOrganizational Culture Essay1812 Words   |  8 PagesOrganizational Culture Organizations have personalities like individuals and like individuals, they have enduring and stable traits that help us predict their attitudes and behaviors. An organization’s culture may be hard to define but it has a major impact on the behavior of individuals in the organization. To understand one’s behavior in an organizational culture it helps to understand the dominant culture in an organization and to figure out how individuals come to learn that culture and howRead MoreThe Term Organizational Culture Essay2100 Words   |  9 PagesIntroduction A look at simply a couple of works that utilization the term organizational culture will uncover huge variety in the meaning of this term and much all the more in the utilization of the term society has no altered or extensively importance even in human sciences, however variety in its utilization is particularly discernible in the writing on hierarchical society. This is mostly identified with solid contrast in the reason and profundity of books and articles. Be that as it may, likewiseRead MoreThe Organizational Culture of Quinlans3389 Words   |  14 PagesThe Organizational Culture of Quinlans Introduction Quinlan has been UK’s foremost retail giant for a long period of time. By end of 1998 there was evidence of a crisis and since then the company has been on a decline. The company has been ignoring market changes and trying to maintain its corporate image and identity. This has caused the customers to drift to more fashionable brands causing huge loss of business to Quinlan. Presently the company is on a restructuringRead MoreDefining Organizational Culture : An Organization2382 Words   |  10 PagesDefining Organizational Culture With numerous meanings given to organizational culture, scholars claim that the field is grounded in the shared assumptions, attitudes, and behaviors accepted and enacted by employees within an organization, which affect its performance and overall welfare (Belias Koustelios, 2014). Another widespread definition of organizational communication often used by organizational scholars states that: â€Å"Organizational culture is the pattern of basic assumptions that a groupRead MoreQuestions On Organizational Culture And Leadership914 Words   |  4 PagesSchein, E (1992). Organizational Culture and Leadership. 2nd ed., San Francisco, CA: Jossey-Bass Edgar Schein outlines those characteristics in better understanding and assessing the culture and climate of an organization. A lot energy and emphasis is focused on the identification and application of an organization’s guiding principles. Schein suggests that our guiding values and principles are important, but it is in the organizations structure, culture, action that describes the true character

Scientific and Technological Progress - 726 Words

Scientific and technological progress Its difficult to overestimate the role of science and technology in our life. They accelerate the development of civilization and help us in our co-operation with nature. Scientists investigate the laws of the universe, discover the secrets of nature, and apply their knowledge in practice improving the life of people. Lets compare our life nowadays with the life of people at the beginning of the 20th century. It has changed beyond recognition. Our ancestors hadnt the slightest idea of the trivial things created by the scientific progress that we use in our everyday life. I mean refrigerators, TV sets, computers, microwave ovens, radio telephones, what not. They would seem miracles to them that made†¦show more content†¦SCIENCE IN OUR LIFE Today we see the world in which social, industrial and political order has been greatly influenced by science.The development of science has increased mans know-ledge of nature. Modern experimental science began about 400 year ago.Man learned to use the energy of fire water.Later man made steaw serve him.Nowdays man uses thermonuclear energy and that of autimatter. Id like to dwell on electronics as not a day passes without the apearnce of a new eletronic device. The first great progress in electronics came with the invention of the vacuum tube or valve in 1904.it made broad casting possible.the development of electronics during World War II gave us radars and electronic computers. The first general purpose computer for scientific use was invented in 1949.Today computers have become common they can do fantastic things. Computer can condukt experiments in places which are too dangerous for people. Some computers are used in carves and mines to replace workers. Besides thay can be desi gned for special purposes. Thay can solve mathematical problems,make bank aubuts,play chess.New supercomputers solve problems in many branches of industry,science and culture.They are videly used in submarine navigation and in modern hospital.Now much is being done to create artificial intellect. Science has brought in to being a new atomic technologies.ElektricShow MoreRelatedHow Does Science Affect The Economy1268 Words   |  6 Pages Abstract In this paper I will discuss several aspects of scientific and technological development which have had positive impact on the economic growth, especially in the recent years - renewable energy, the internet and the miniaturization of computer technology. Further, I will point out a significant side effect of scientific progress such as brain draining and its negative economic effect on the developing countries. Read MoreQuestions On Mathematics And Physics1331 Words   |  6 Pagesmodels are based on scientific findings in nature are expressed mathematically, they are easier to verify or disprove by experiment. When the ideas and models of science are expressed in mathematical terms, they are unambiguous. The equations of science provide compact and exact expressions between relationships and concept. The methods of mathematics and experimentation have led to enormous successes in science. 2) What are the steps of the scientific method? Scientific methods generally includeRead MoreThe American Way Of War Essay1369 Words   |  6 Pagesfor moral clarity, the primacy of technology, and the centrality of scientific management systems—which combine to create a preference for decisive, large-scale conventional wars with clear objectives and an aversion to morally ambiguous low-intensity conflicts that is relevant to planners because it helps them address American strategic vulnerabilities. The current American way of war derived from cultural ideals of liberty, progress, and capitalism. Americans have sought moral clarity in war becauseRead MoreModule a961 Words   |  4 PagesCentury. Hence, an analysis of both in light of their differing contexts reveal how Shelley and Scott ultimately warn us of the dire consequences of our desire for omnipotence and unrestrained scientific progress, concepts which link the two texts throughout time. Composed in a time of major scientific developments, including Galvani’s concept of electricity as a reanimating force, Shelley’s Frankenstein utilises the creative arrogance of the Romantic imagination to fashion a Gothic world in whichRead MoreNuclear Physics : A Scientist989 Words   |  4 Pagesin regards to the unintended applications of his or her research because termination of scientific development deprives society of beneficial technological progress; discontinuation of potentially harmful research has no actual effect on the project’s overall timeline as another scientist will likely be willing to finish the research; and the moral responsibilities concerning the destructive use of scientific developments fall on government officials, not scientists. If a scientist ethically disagreesRead MoreThe Model Of Economic Growth Based On Production Functions1339 Words   |  6 Pagesassets); â€Å"H† is fixed assets of foreign origin (foreign fixed assets); â€Å"L† is the number of employed in the national economy; â€Å"z† is the rate of technological progress; â€Å"ÃŽ ²Ã¢â‚¬  is statistically evaluated parameter.With such approach Welfens and Jasinskiequate foreign fixed assets with accumulated foreign direct investment.At the same time the rate of technological progress in their interpretation depends on the four characteristics: amount of accumulated knowledge;correlation of the value of imported intermediateRead MoreThe Effects of Market Failures Essays1444 Words   |  6 Pagesthe difference between the growth of inputs and the growth of outputs and that technological progress is measured as residual-so that any problems with measuring inputs or outputs, will be transferred onto measuring technological progress. There are 2 movements on the diagram: a to b – due to the accumulation of capital and b to c – due to the growth of productivity or technical progress. The difficulty with this is that if knowledge had not changed, the movement fromRead MoreImpact of Science and Technology on the Development of Modern Civilization806 Words   |  4 Pagesfelt the technological knowledge growing out of industrial application of scientific discoveries, techniques, and methods. At the same time, the increased awareness and the understanding of nature and the enlightened attitude toward knowledge have seriously impinged upon man’s religious faith and outlook. These effects are by no means unilateral. Technological improvements lead to a society enjoying comfortable life and with more leisure time. Furthermore, these selfsame technological advances couldRead MoreSocial Reality And Its Effect On The Body Of Water Essay1328 Words   |  6 Pageswithin the economy and only focus on scientific and technological gain. Another theme would be the negative effects of continuous technological progress. While some consider scientific and technological progress a major part for the survival of humanity, there may be a threshold to progress where humans become incompatible with the various effects of progress. Note that this is referring to progress in the economic and industrial sector, not social progress. The goals and deadlines of Gattaca reachRead MoreThe Acquisition of Knowledge and the Natural Sciences1451 Words   |  6 Pagesrefuted. Despite strong belief that we possess objective facts, through research and  technological progresses, such facts become re-interpreted in light of new evidence and discoveries. Personally, discarded knowledge refers to theories or laws being dismissed as new-found information proves more accurate. However, knowledge can also be amended as it is evolves. Knowledge is often discarded or amended due to technological progresses or changing social trends. Taking bot h a natural and a human science

Once More For The Lake By Elwyn Brooks White - 1806 Words

In Elwyn Brooks White’s â€Å"Once More to the Lake†, a personal narrative essay, the lake serves as the setting for both the past and the present. White reflects on the memories of his childhood when his father took him to the lake, and he then explains how he is now taking his son to the same lake. He describes a dual existence of spending time with his son, and this then creates a sense of confusion making it hard for White to distinguish himself from his son. In Urrea’s â€Å"Life on the Mississippi†, he relates his childhood to the characters in the writings of Mark Twain. He talks about the memories of reading the books he had as a child, which his mother and father stole for him from the bookstore, and how he used the stories in his own life by using his imagination. Where both stories talk about memories of their childhood and how they reflect on the memories, they are different in the reasons why they bring up the memories. Although E.B White†™s â€Å"Once More to the Lake† and Urrea’s â€Å"Life on the Mississippi† discuss memories, they focus on different purposes behind these memories, however they both use the same tone to address their audience. Whites purpose of writing â€Å"Once More to the Lake† is to illustrate and show his readers that the way his vacation with his son evokes powerful sensory memories that makes him struggle with an internal battle of letting go of his childhood. White constantly refers to the way his son reminds him of himself when he was younger going on thisShow MoreRelatedOnce More Of The Lake2211 Words   |  9 Pagesâ€Å"Once More to the Lake† is a short essay written by E.B. White for his column in the New Yorker, One Man’s Meat. â€Å"Once More to the Lake† is a story about a father who is taking his son to his childhood vacation spot. On the trip, the father finds himself inside the memories of his past. Throughout the trip, the fa ther finds differences in the lake from when he was a child. While much of E.B. White s essay is set in the present, the author explores his own mortality as he looks both to the past

Nursing Reflective

Question: Discuss about the Nursing Reflective. Answer: Introduction: Cultural safety is one of the most important components in healthcare service provision. Nurses should ensure cultural safety in their practice. Nurses have to deal with health care users from diverse cultural background, thus, they need to show cultural competence to treat patients from diverse cultural background equally (Arieli et al. 2012). In this essay, I have selected the Muslim women in Australia, as my diverse group of care user. Identifying the barriers of providing culturally safe practice in health care, I would demonstrate my nursing skills to overcome those barriers. According to Mkandawire-Valhmu and Doering (2012) culture plays a major role in shaping individuals health-related values, behaviors and beliefs. Poorly handled cross-cultural issues often affect the healthcare practices negatively, resulting in unsatisfactory health outcomes of the patient. There are several barriers of delivering cultural competent health care practices to Muslim women Australia. In my clinical practice, I have observed that, though Australia is a multicultural and multilingual society, the healthcare system is dominated by a mono-cultural Anglo Australian approach, which is oriented to English speakers (Kirmayer 2012). While practicing in Queensland, I understood that, as Islam places the responsibility on an individual to practice her religion, their cultural variations makes it difficult to provide definitive rules and regulations applied to all Muslim patients (Kirmayer 2012). They also have Intraculture difference. One common barrier is communication issues wi th Muslim patients. While working in Queensland, I have observed that more than 70 % of Muslim women belong from non-English background (Grossman et al. 2012). It can hinder the effective communication within nurse and patient, thereby enhancing the chance of misinterpretation and patients dissatisfaction. Another barrier is nutritional issue; the dietary needs of a Muslim woman are same as a non-Muslim individual, but some foods are not permitted to be eaten in their religion (Kirmayer 2012) Failure to meet their religious needs might lead to patients dissatisfaction. For example, Muslim women are not permitted to eat pork, which is very common ingredient in foods like bacon, ham or gelatine in western culture. They have to follow only halal diet. It is also a challenge to bed bound patient to wash their hands before and after meal. As they are not permitted to consume alcohol, some drugs containing alcohol are also not suitable for the group of patients (Mkandawire-Valhmu and Doering 2012). In case of Muslim women, it is also not permitted to expose their body parts in front of others, especially if the person is of opposite gender. Thus, it is difficult to deal this patient, especially if they are having some issues related to sexual or reproductive health matters. Fasting is very common in Muslim culture, which is not permitted when a patient is severely ill or malnourished (Mkandawire-Valhmu and Doering 2012). It is another barrier of providing the patients their moral rights. Muslim is a male dominated religion. Women do not have the right to access healthcare without the permission of the male head of the family (Gerlach 2012). There is comparatively less cultural awareness within the Muslim women about health and health related issues. Thus, it is challenging for the practitioners to make them understand about the care planning. As a nurse, I have to demonstrate my excellent nursing competencies for handling this group of patients. I have always tried to address my patients unique choice, health and personal needs for satisfying them, while maintaining the health care rules and regulation. I believe in treating patients similarly, in spite of discriminating a patient based on cultural and sexual identity. However, I also believe in providing my best practice to ensure patients satisfaction. Thus, while dealing with the Muslim women, I show respect and dignity towards their religious view for enhancing trust. I have undergone a multicultural training during my clinical practice for ensuring cultural competence, as I have revealed that most of the Muslim women patients are not familiar with western English. Before establishing a therapeutic relationship with the patient, I believe in reviewing the patients background, which helps me to interact with the patient in a correct way. I always attempt to demonstrate a culturally neutral attitude towards my Muslim women patients. Being a female nurse, I attempt to assist my patients in their ADLs, by showing respect and empathy towards their privacy. I believe that, showing cultural competence encourage patients adherence with the health care. Muslim patients have several religious beliefs, for example, they have to wash their hands before and after meal, they have to prayer 5 times a day (Jeffreys 2015). I use my non-verbal communication skills, if I address difficulties in communicating with a Muslim woman. According to the principle of Treaty and Waitangi, I believe that consumers right is very important for improving the quality of health care provision. Cultural safety can be defined as the effective nursing practice of a person from another culture, which is determined by that person. As a nurse I am responsible for keeping the patients culturally safe, while following all the rules and regulations regarding the nursing practice. I never allow any kind of discrimination in my workplace. While handling older Muslim female patient, I have found several times that the patients suffering from impaired mobility, needs assistance in bathing, but they refuse to take assistance from a nurse. At that situation, in spite of arguing with them or forcing them, I have always talked politely with them and helped them to understand that we understand their boundaries, but it is very important to take assistance from someone, as there is a risk of falling in bathroom, which can affect their health severely (Almutairi and McCarthy 2012). I ensured the assistance of a female support worker and attempted to maximize their autonomy during bathing, as much as possible. With my problem solving skill I have resolved the cross-cultural issue successfully, several times. However, in one case, I had to administer a medication consisting alcohol, to a Muslim woman, as the medication was essential for her survival and recovery. Here, the patients cultural belief was not prioritized, as it was related to her severe health issue. I have also faced communication issue with a Muslim woman coming from remote area, where I used hand signs to communicate with her, instead of using an interpreter. At a population level, as a nurse or other health care professional, I would encourage the Muslim women to cooperate with the health care team through effective cross-cultural communication. Health advocacy is very important for adherence of the patients with the nursing and other medical intervention procedures. In addition, I would also prefer to advocate the patients about the importance of the interventions as well as the regulations they need to follow. In this context, I will advise my patient to go through the rules and regulations of the hospital and adhere to the health care practices. I will advise the Muslim women to participate in non-verbal communication with the health care professionals and behave neutrally. Initially, I would promote the awareness of cross-cultural communication and give them an assurance of being culturally safe in the organization. They are encouraged to show respect towards the medical professionals (Akhu-Zaheya and Alkhasawneh 2012). On the other hand, I will advocate other staffs to prioritize patients right and health needs. I will advise nursing staffs to respect and show support to patients religious belief. I always assist my patients to maintain religious attitudes, as I believe in prioritizing patients needs as a whole. In the health care team, I attempt to reflect my beliefs upon my colleagues, to assist other patients in a culturally safe way. Patients privacy is one of the key requirements for working with Muslim patients. Nevertheless, no gender or racial discrimination should be considered in health care context. Being a nurse, I have demonstrated the best ways to provide culturally safe health care procedures to people who belong to diverse cultural group. In conclusion, it can be said that dealing with my selected group of service users, the Muslim women, I should show respect and dignity towards their cultural aspects and should prioritize their personal and health needs for satisfying them. Reference List Akhu-Zaheya, L.M. and Alkhasawneh, E.M., 2012. Complementary alternative medicine use among a sample of Muslim Jordanian oncology patients.Complementary therapies in clinical practice,18(2), pp.121-126. Almutairi, A. and McCarthy, A.L., 2012. A multicultural nursing workforce and cultural perspectives in Saudi Arabia: An overview.TheHealth,3(3), pp.71-74. Arieli, D., Friedman, V.J. and Hirschfeld, M.J., 2012. Challenges on the path to cultural safety in nursing education.International Nursing Review,59(2), pp.187-193. Gerlach, A.J., 2012. A critical reflection on the concept of cultural safety.Canadian Journal of Occupational Therapy,79(3), pp.151-158. Grossman, S., Mager, D., Opheim, H.M. and Torbjornsen, A., 2012. A bi-national simulation study to improve cultural awareness in nursing students.Clinical Simulation in Nursing,8(8), pp.e341-e346. Jeffreys, M.R., 2015.Teaching cultural competence in nursing and health care: Inquiry, action, and innovation. Springer Publishing Company. Kirmayer, L., 2012. Rethinking cultural competence.Transcultural Psychiatry,49(2), p.149. Mkandawire-Valhmu, L. and Doering, J., 2012. Study abroad as a tool for promoting cultural safety in nursing education.Journal of Transcultural Nursing,23(1), pp.82-89.

Continuous Improvement Balanced Scorecard

Question: Discuss about the Continuous Improvement for Balanced Scorecard. Answer: Introduction Continuous improvement is a process of providing ongoing efforts aimed at delivering better services, products and processes. Continuous improvement is achieved through a well laid out plan, which provides the direction of progress as well as measure the achieved progress. the continues improvement plan helps in assessing the areas that need attention as well as provide a variety of options on the incremental efforts that can be made to improve the situation(Bakerjian, 2012). A well-structured continuous improvement plan consists of four steps, mainly. Plan, do, study and act. Planning is the first step that explains how the improvements will take place. It contains details of various actions intended to achieve the improvements. Do is the second step that involves implementing the plan or putting the plan into action. Study involves evaluating the progress of the implemented plan and noting the shortcomings of the plan and the areas that require changes. This step is mostly concerned with safety issues involving the adoption of the plan. When the plan has minimal negative impacts it is considered as favorable, on the other hand when it a lot of negative affects it is unfavorable. Act is the last step that involves approving or going back to the drawing board. When the plan is favorable, the organization will consider implementing the plan to other departments. In the case study that is to be analyzed from Queensland government, the essay will elaborate on how the continuous improvement plan is necessary and the changes that the program requires (Adamson, 2017). Literature review According to Swamidass et al, continuous improvement in organizations mostly focuses on time management and quality management that hope to increase the efficiency and effectiveness in work processes. Baghel defines continuous improvement as culture of sustained improvements by organization that targets the elimination of waste in all the systems of an organization Jegerson views continuous improvement as an initiative that increases the organization success and reduces failure. Continuous improvement is also known as kaizen a Japanese word that stands for sustained improvement for elimination of waste entirely in all the systems of an organization Kossof mentions that, total quality management is aimed at continuous improvement, by engaging the available knowledge and experience in the management level as well as the employees level. Kossof, further explains that the process of continuous improvement involves the entire organization members working together to realize the improvemen ts without really making any capital investments. The improvements take place because of new technology or new technology that revolutionizes the way of doing things. huge improvements are realized due to small incremental improvements that have out to use various techniques and tools that are aimed at finding ways to reduce wastage fill variation gaps and pinpoint the sources of the problems. Kossof argues that for organizations to be able to compete effectively in the global economy, they to emphasize on continuous improvement that harbor total quality management (Fischer, 2016). TQM is aimed at reducing cost, reduced wastage, trimmed production lines and increased manufacturing speed. Effective continuous improvement progress according to Kossof can be realized by applying the continuous improvement methodologies known as the six sigma they include, lean production, balanced score card, total quality management, reengineering, quick response manufacturing and lean sigma (Hodgetts , 2011). Lean production is the elimination of waste during production or manufacturing. Balanced score card refers to the strategic plan that is adopted y organization to align its activities alongside its vision. Lean sigma is the cooperation of the whole organization team to achieve improvements (Larson, 2013). The continuous improvement plan The initiative by the government to funds specialist homelessness services and complementary housing programs which work towards assisting homeless people to access housing to ensure. The program has taken a step further to ensure affordable housing is provided as well as proper lifestyle standards are maintained. To ensure the efficiency and effectiveness through the use of continuous improvement tools, the plan in place incorporates the following areas, engineering and construction, it telecom software, financial and business services as well as welfare domain. In engineering and construction, a series of set out guidelines are highlighted in the plan that is aimed to produce the best customer services to the homeless. Such guidelines include invitation process guidelines, information disclosure on the offer as well as alternative offers (Ross, 2017). In the telecom domain, the plan has shallowly touched on the subject. The domain is also crucial as it support the other four domain s of the continuous improvement program. the it domain according to the plan seems to be given the back seat as the plan highlights that it is considered through a one off capital improvement fund. The financial and business domain is well catered for as it includes the plan on where the funds are to be obtained from, way in which additional funding can be made possible and the requirement from the supplier on financial grounds who wishes to engage in business with the program. The welfare domain is the last one which also is made possible through the realization of the other three domains (Rothwell and kazanas, 2009). Welfare will be brought about due to proper management of funds allocated in the program, where they ensure that all areas are properly financed. Proper innovation in construction will lead to proper housing as well as reduced cost of construction. proper security and welfare will be made possible by the facilitation of it telecom software domain that is to ensure pro per security as well as proper storage of the data collected from other domains as well as the data from the implementation of the program. Continuous improvement in this case involves the implementation of measures that minimize the wastage of resources as well as enhance the service deliver (Sarkar, 2011). such measures are observed by the pooling of various disciplines knowledge, e.g. innovation that provides creative response to address the daily needs of homeless people, the responses are aimed at providing means for self-reliance upon which improvements are made to e ale to capture the entire population of the homeless people. The program is also engaged in social initiatives with organizations that are able to demonstrate commercial viability so that they can create social value within the homeless society (Singhal, 2017). Apart from the above mentioned initiatives the homeless settlement program has set aside capital improvements that aim at improving quality and variety of services. The services may include installation of extra security facilities such as fencing and cameras. The program has put in place evaluation criteria that are set to evaluate the performance of the various stakeholders that are championing the homeless resettlement program. The criterion has put down several guidelines that are in line with the effort of treating the homeless with dignity (Sloan and Sloan, 2011).The guidelines in the innovation part highlights that, it should look forward to providing dignity to people experiencing homelessness, provide new ideas and improvements on existing service. The innovation should provide the capability to deliver as well as demonstrate a response to economic benefits to the homeless. The planned program provides a structure that asks the involved stake holders to promptly act as soon as the budgeted fund is available. Apart from readiness the plan considers how the $ 2, 000, 0000 funds allocation is to r managed. The plan outlines the arrangements of funding and its handling such as start-up money not being used to start up fund raising but used to fund programs that can drive fund raising. To ensure marginal benefits from service delivery, the plan includes a section that highlights the guidelines to be adhered to in order to realize the value of money; the guidelines state that the value to be offered by any particular organization may leverage extra outcomes from other services. A detailed budget ought to be provided by the supplier to show that it is sufficient to manage the proposed activity for resettling the homeless as well as how the supplier can respond to changes in sustaining the services beyond the initial funding (smallbusiness.chron.com, 2017). The continuous improvement process (PDCA cycle) implementation The above plan details are structured in a way that they are ready to work with any part of the program that will arise first, however a well thought out plan should be undertaken in phases whereby the financial and business service domain is prioritized and given the first priority in that the sources of finance are identified, the required finance for the project is realized so that the plan can move to the next domain which is engineering and ruction the construction and engineering domain is to be considered the first one , this involves material suppliers as well as those supplying the labour force for the construction. The third domain is the telecom and software domain in which, part of it, like the software part should run parallel to the above domains as it helps in storage of data, testing of innovation models as well as show the progress of the project. The rest of the domain comes at the end of the project. The domain helps also in evaluation of the implemented project as it provides platforms upon which data is analysed. The welfare domain is the bigger picture that all other domains are aligning to achieve. This domain is mostly involved with the lifestyle that the homeless people will get as a result of the implementation of the project. Therefore the domain comes last and also acts as a measure on the service delivery improvement. The diagram above shows how the implementation of the plan ought to take place, it is evident that the telecom software domain acts as the base of the other domains as it is used to store data as well as provide communication platforms. From the plan the program is set to proceed to the next step which is do this step involves implementing the plan, whereby a group of the homeless people are subjected to the implementation. The implementation at this stage is aimed to establish the viability of the plan as well as the various areas that may seem to develop unbearable obstacles. Also at this stage is where the homeless population get to reject the changes that are brought about by the plan (Tomas, 2011). The third step is the studying, evaluation or checking step, the step is usually focussed on evaluating the progress of the evaluation as well as making slight changes that increase the implementation. studying at this point considers the implementation as a pilot project upon which further research can be launched considering a particular subject, such as why are the homeless people; leaving for the streets while renting out the houses they have been settled in? This might prompt a research into what the homeless pe ople hold dear or to what they regard to be a home (Search manufacturing erp, 2017). The fourth step is the action step; this step is arrived at after considering all the outcomes and feedback that have come about from the implementation of the plan. This stage mostly has two options depending on the outcomes from step three, revise the faulty plan or implement the successful plan into other areas that have the homeless population. The revision of the plan is then again taken through the pdca (Plan, do, check and act). The successful continuous improvement plan is spread to other regions to aid the resettlement of the homeless people. The continuous improvement does not just stop at successful implementation but rather requires continuous evaluations which are determined at pinpointing areas that might require improvements or at times be outdated by technology (Balancedscorecard.org, 2017). Change management The continuous improvement plan requires an assessment of the program and identification of the areas that need continuous improvement. The next step is to lay down a detailed strategy on how the change will take place. Implementation stage follows which requires putting the plan into action. Monitoring the implementation process is the next stage, which identifies areas that need change as well as rally the involved stakeholders to minimize the resistance to change. Finally, putting up measures and conducting occasional evaluation is the last stage that ensures the continuation of continuous improvement. Conclusion A continuous improvement plan is tedious to structure leave alone implementing. The plan requires the opinions and concerns of all the stakeholders who will help actualize the plan. The planning process involves many details, aimed at making sure that chances of failure are minimized to the least. After the plan is in place, the second toughest stage is the implementation stage. The stage encounters a lot challenges including rejection by the targeted subjects who do not have the knowledge to understand the benefits that are brought about by the implementation of the plan. The best thing is that as the implementation goes on the subject get to comprehend and support the implementation. The housing program, funded by the Queensland government needs to embrace the use of continuous improvement plan in order to ensure that the services they are providing will be improving day by day. The Japanese word kaizen acknowledges that the improvement can be downwards that is from the management to employees or upwards from employees to management. in a similar manner, all the domains that are making the housing program successful that is engineering and construction, it telecom software, welfare, financial and business service, need to work together to realize the improvement of services. Just like the way Steve jobs worked to improve the communication media or the way, Toyota Company strives to produce an innovative automobile. References Bakerjian, R. (2012).Continuous improvement.1st ed. dearborn, mi: society of manufacturing engineers. Balancedscorecard.org. (2017).what is the balanced scorecard?. [online] available at: https://www.balancedscorecard.org/resources/about-the-balanced-scorecard [accessed 2 feb. 2017]. Bennett, S. (2016). Continuous improvement in continuous quality control.clinical chemistry, 62(10), pp.1299-1301. Cock, C. (2011).a creativity model for the analysis of continuous improvement programmes: a suggestion to make continuous improvement continuous.Creativity and innovation management, 2(3), pp.156-165. Fischer, R. (2016). Continuous improvement.spie professional. Hodgetts, R. (2011).Blueprints for continuous improvement. 1st ed. new york: ama membership publications division, American management association. Honey, P. (2009).Continuous improvement.1st ed. maidenhead: p. honey. Larson, A. (2013).Demystifying six sigma. 1st ed. new york: amacom. Ross, W. (2017).Continuous improvement.1st ed. cirencester: management books 2000. Rothwell, W. and Kazanas, H. (2009).building in-house leadership and management development programs. 1st ed. westport, conn.: quorum. Sarkar, d. (2011).Eight deadly faux pas of continuous improvement.performance improvement, 50(8), pp.5-8. Singhal, K. (2017).Pdca cycle. [online] iso9001-2008awareness.blogspot.co.ke. available at: https://iso9001-2008awareness.blogspot.co.ke/2014/04/pdca-cycle.html [accessed 2 feb. 2017]. Slideshare.net. (2017).Continuous improvement project. [online] available at: https://www.slideshare.net/darlenelebaste/continuous-improvement-project [accessed 2 feb. 2017]. Sloan, K. and Sloan, t. (2011).Dispersion of continuous improvement and its impact on continuous improvement.international journal of technology management, 55(1/2), p.43. Smallbusiness.chron.com. (2017).Steps in the continuous improvement process. [online] available at: https://smallbusiness.chron.com/steps-continuous-improvement-process-4529.html [accessed 2 feb. 2017]. Tomas, s. (2011).continuous improvement. 1st ed. frederick, md: aspen publishers. searchmanufacturingerp. (2017).what is lean production? - definition from whatis.com. [online] available at: https://searchmanufacturingerp.techtarget.com/definition/lean-production [accessed 2 feb. 2017]. Walter Adamson. (2017).Apple's success drdeming's legacy - continuous improvement. [online] available at: https://www.walteradamson.com/2011/08/apple-deming-christensen-continuous-improvement.html [accessed 2 feb. 2017].

Compare and Contrast Essay Sample For Teacher and Student

Compare and Contrast Essay Sample For Teacher and StudentIt is time to compare and contrast essay samples for teacher and student. Nowadays, it is more common for students to write essays as they are the only way of expression that they have.This has led to the standard that differentiates the writing style from each other - there is a 'common language' when you look at essay samples, which is probably the reason why students are so confused as to what they should write. The following two guidelines will help you choose an essay sample that is to your liking.Teach: It is not very easy to figure out what your students really think. If you cannot make the writing style according to their own style, you would just be putting up a barrier that is going to hamper their development as writers. In order to do this, you should have essays that are very similar to one another.This is the difference between teaching and learning. You can teach as many students as you want, but at the end of th e day, only one student is going to benefit from what you have taught them. You cannot expect them to understand something you wrote if you did not teach them.Themes: Once you figure out the style that your students prefer, it would then be better to think about what is your theme? Some students like learning, some would love to write theses, while others like both. A good way to make sure that your theme is to choose some topic that fits your style and then decide which topic you want to cover in your sample.Read: You need to read a bit before you actually start teaching. You need to know how you would like your students to learn from the essay samples that you are going to use. If you don't have enough time, you can read it before you start to teach.The key to excel in elementary school is to make sure that you have essays samples that are properly written and well organized. You can always do this by comparing and contrasting essay samples for teacher and student.

Thin Layer Chromatography and Column Chromatography free essay sample

Introduction Chromatography is a technique used to separate a mixture into its individual components. In this experiment, chromatography is done by using a thin layer chromatography (TLC) plate and filter paper. The word ‘chromatography’ itself means the separation of colours. However, nowadays, both coloured and colourless compound are used in chromatography by various methods. In chromatography, the separation process of mixture is mainly based upon the polarity and molecular weight of sample. Then, the separation involves mobile phase and stationary phase. The mixture to be separated is applied to an immovable solid surface, which is the stationary phase, such as TLC plate and the filter paper. Then, suitable solvent is then added to ‘wash’ the porous solid by the flow of solvent, which is the mobile phase. The mobile phase can be liquid (in liquid chromatography) which is in this experiment, or gas (as in gas chromatography). The porous solid, which is the stationary phase, adsorbs different substances depending on the polarity of the substance adsorbed to it. We will write a custom essay sample on Thin Layer Chromatography and Column Chromatography or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The term â€Å"adsorption† means the adhesion or stickyness of a substance to the surface of another substance. As mentioned, chromatography is based on polarity. So, a mixture of compound is separated or adsorbed differently on porous solid (stationary phase) based on the polarity of both the compound itself and also the stationary phase. By the concept of â€Å"like attracts like†, a polar stationary phase will adsorb a polar components more strongly than a non-polar component, which also indicates that a non-polar components will be removed along the solvent more easily and faster than the polar compounds. It is the same case as where a polar solvent is used. The polar component will be moved along the solvent more quickly and hence, leave behind the non-polar component which is move more slowly and removed later. The solvent (mobile phase) moves through the stationary phase (porous solid) by capillary action. The solvent ‘attracts’ or pulls the molecules of mixture, which is then separated at different rates. Molecular weight also affects the separation of mixture into its components. Components having higher molecular weight will be left behind. In contrast, component of lowest molecular weight will be the fastest to be removed. Part 1: TLC analysis of analgesic drugs Method 1. Prepare a TLC plate with measurement shown in figure. Diagram A developing chamber was developed in a 250 mL beaker, with a half-piece of filter paper inside, and aluminium foil to cover. The eluent is a 15 mL mixture of 2:1 mixture of ethyl acetate: hexane. 3. The eluent must not exceed depth of 1 cm in the beaker. 5 drops of acetic acid was added into the beaker and mix. The TLC plate was then placed in the beaker and ensured the solvent level is below the pencil mark. 4. After the solvent was risen to near the top of the plate, the plate was removed and the solvent front was marked with a pencil. The solvent was allowed to evaporate in the fume hood. 5. By using 5 different capillary tubes for 5 different samples, the sample was spot on the origin line. The sequence from the left (first spot) is acetaminophen solution, caffeine, unknown A, aspirin and unknown B. 6. The TLC plate was then placed in the iodine chamber for few minutes. 7. The plate was then observed under UV lamp. 8. The spot was outlined with a 2B pencil. 9. The plate was then sketched and the retention factor, Rf value is calculated. 10. The unknown drug based on the Rf value is determined. Apparatus

George Fredrick Handel essays

George Fredrick Handel essays George Frederick Handel was a great musician of the Baroque Period. Handel was born in 1685. He lived most of his younger life in Halle, Germany. Georges birthday was on February 23rd, and then was baptized the next day. On October 6th, 1687, Handels first sister was born. Her name was Dorothea Sophia Handel. On January 10th, 1690, Handels second sister was born. Her name was Johanna Christina Handel. When Handel was older, (about twelve) his father died at the age of seventy-five. A few years after this death, Handel started college at the University of Halle studying law. At this time, George Handel started to find his nick for music and composing. Handel would not become very famous though until he moved to Hamburg and London. In the year 1703, Handel abandons his study of law at the university and moves to Hamburg. While in Hamburg, Handel starts playing the violin under the watchful eye of Keisler. In the next few years, Handel makes many close friendships with other musicians. Now this is the time when Handel starts in heavily on writing plays and operas. Handel has written many operas. Some of his more famous operas are Israel in Egypt, Jephtha, Messiah, Water Dance, The Heroick, Mr. Handel, and Teseo. George Handel has been known as one of the best composers in the world. He was known as a great organist and harpsichord player. He was also known to have an explosive temperment. Handel has a simple view towards life and faith. Handel also has been given credit for changing Italian Opera to a very popular event. There will probably never be any man that is as great or as well known for their composing and musical ability. ...

Climate, geography, income per capita and growth Literature review

Climate, geography, income per capita and growth - Literature review Example Geography and environment has a closer impact on socio-economic development of a region. Historical data has revealed that geography has some effect on shaping the economic history. However, the amount of variance is an important consideration. Tropics are varied by braod climatic zones and economies as well (Torres & Mendez, 2000; 2002, Inter-American Development Bank, 2000). As a result, the research would identify the key geographical and climatic factors from the national database and analyze its relationship with income per person longitudinal data for a time period of 1950 to 2014. This paper will analyze this variance to test and interpret the condition of multicollinearity using a regression analysis, as some geographical factors might be highly correlated impacting the ultimate results. Analyzing the relationship between the major geographical features, such as altitude, climate, topography on the economic growth and prosperity with individual municipal incomes and their inequalities. Previous research has established a close relationship between economic development and geographical characteristics, such as topography, altitude, precipitation, temperature and rainfall etc., of a region. In this pretext, the tropical economies have lower income levels and growth rates than rest of the world. Temperate regions are more prosperous in this respect. The impact of geography on economic performance was considered exogenous for a very long time by economists (Rodrik & Trebbi, 2004). In fact there are direct channels influencing the effect of geography on productivity (Fujita, Krugman & Venables, 1999; Gallup, Sachs & Mellinger, 1999), in terms of productivity of primary activities, such as agriculture, farming, mining, fishing and forestry (Safford & Palacios, 2002). The classical Malthusian theory has stressed on how extremes of climate and temperature might diminish the productivity of labor as a consequence of spillovers and positive

Military Corporate Culture Essay Example | Topics and Well Written Essays - 1250 words

Military Corporate Culture - Essay Example Groups play a significant role in a soldier motivational aspect. In these groups, the members will attempt to invent ways that will ensure the success of the group. For instance, it is necessary to invent new strategies that are capable of ensuring victory. These groups act as family to the soldier and will instigate corrective measures whenever necessary. These bonds created in the groups are sufficient to motivate the group. As a leader, it is vital to encourage the creation of these groups and join them. As evidenced before, most acts of heroism done by soldiers are attributed to the functioning and cohesion of these groups. In a group, one is confident that colleagues watch over you while you do the same to them.Rewarding individuals after successive completion of an assigned duty is considered as a motivating factor in encouraging continuous undertaking of assignments. Rewards have been continuously been utilized to continuously encourage positive behavior and mentality. There a re several ways that can be used to reward successful soldiers. Certification, bonuses, rank promotions and awards are useful. However, punishment for unwarranted behavior should never be ignored. Military code of ethics guides the behavior and conduct of the military. These code of ethics are specifically spelled out in the Department of Defense Regulations 5500,7-R. Chapter 2 of these regulations specifically dwells on the standards of ethical conducts and is directed at all the security departments and personnel.